Asmau Ahmed identifies herself as a global citizen. Although she was raised in Nigeria and London, where her parents are from, she is of Nigerian descent. Ahmed’s curiosity led her to start her own business and inspired her to develop a beauty app that allows users to quickly choose the correct cosmetics.
She remembered turning the laundry room of her home into a scientific lab. She grew to enjoy cosmetics and clothing a lot. Her true passion, though, continued to be problem solving. It turns out that wearing makeup was a constant hassle for her.
“My sister is equally as dark as I am, yet I would try on her lipsticks and look like a clown/cartoon type,” she remarked.
Columbia was a breath of fresh air for her. It represented fresh starts and provided a sizable platform for experimentation, ingenuity, learning, networking, and forming lifelong friendships, she added.
She merged her interests in chemical engineering and business because she identified a business opportunity in her concerns with trying to find the proper colors and goods that match her skin tone, especially online.
Knowing that minute subtleties like undertones are frequently invisible to the human eye, the engineer in her began “creating a unique technique that evaluates skin, lip, hair and eye color.”
The creation resulted in the creation of the Plum Perfect app for mobile devices, which was released in 2014.
Users of the Plum Perfect mobile application may submit selfies and get recommendations for cosmetics colors that go well with their skin tone.
She described the app’s operation, saying, “We locate the ideal colors and things for you using just your photo.
We locate the perfect makeup for you based on a picture of your face. We are able to locate the ideal skirt based on a picture of your top.
We literally scan through mountains of items and the internet to discover the right one for you in a matter of seconds.